We collect information from you when you visit our website, make a purchase, subscribe to our newsletter, or interact with our social media channels. The types of information we collect may include:
1.1 Personal Information
Name: First and last name.
Email Address: For account creation, newsletters, and customer support.
Shipping/Billing Address: For order fulfilment and shipping purposes.
Phone Number: For order updates, delivery inquiries, and customer service.
Payment Information: Credit card details or other payment methods for completing transactions (note: we do not store full payment card details; this is handled securely by our payment processor).
Account Information: If you create an account, we may collect your username, password, and preferences.
1.2 Usage Information
IP Address: For tracking website activity and preventing fraud.
Browser Information: Information such as your browser type, language preference, referring/exit pages, and date/time stamps.
Device Information: Information about your device (such as mobile or desktop), operating system, and network details.
1.3 Cookies and Tracking Technologies
We use cookies and other tracking technologies to enhance your user experience. These tools allow us to track user behavior, customize your shopping experience, and analyze trends. You can manage cookie preferences through your browser settings.
2. How We Use Your Information
We use the information we collect for the following purposes:
Order Fulfilment: To process and deliver your orders.
Customer Support: To respond to inquiries, process returns, exchanges, and provide support.
Marketing and Promotions: To send promotional emails, special offers, and newsletters (you can opt-out at any time).
Improvement of Services: To analyse and improve our website, products, services, and customer experience.
Fraud Prevention and Security: To detect and prevent fraud and protect the integrity of our business.
Legal Compliance: To comply with legal obligations, resolve disputes, and enforce agreements.
3. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. However, we may share your information with the following categories of third parties under certain conditions:
3.1 Service Providers
We may share your information with third-party service providers who assist us in operating our business, such as:
Payment processors – Razorpay
Shipping carriers – India post , Delhivery
Marketing platforms – Instagram
Web hosting providers – Shopify These third-party providers are contractually bound to protect your data and only use it for the specific purposes for which it was shared.
3.2 Legal Obligations
We may disclose your information when required by law or in response to valid legal requests by public authorities .
3.3 Business Transfers
In the event of a merger, acquisition, or sale of our business, your information may be transferred as part of the transaction.
4. How We Protect Your Information
We implement a variety of security measures to maintain the safety of your personal information, including:
Encryption: We use secure socket layer (SSL) encryption technology to protect sensitive information during transmission.
Access Control: We limit access to personal information to authorised personnel only.
Payment Security: Payment processing is handled by trusted third-party services that comply with industry-standard security practices. While we take reasonable steps to secure your information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.
5. Your Rights and Choices
5.1 Access and Correction
You have the right to access and review the personal information we hold about you. If you believe your information is inaccurate or incomplete, you can request to update or correct it.
5.2 Opt-Out of Marketing Communications
You can opt-out of receiving promotional emails or newsletters by following the unsubscribe link provided in each communication or by contacting us directly.
5.3 Deletion of Personal Information
You may request that we delete your personal information, subject to any legal obligations we may have to retain it (such as for order history or legal compliance). To request deletion, please contact us at [email address].
5.4 Data Portability
You may request a copy of the personal information we have collected about you in a structured, commonly used, and machine-readable format.
5.5 Do Not Track (DNT) Signals
Some web browsers may transmit “Do Not Track” signals to websites. We currently do not respond to DNT signals but will honor your preferences as outlined in this Privacy Policy.
6. Retention of Data
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will take steps to securely delete or anonymize it.
7. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the “Effective Date” at the top of this policy and notify you of significant updates. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
